Ruwaida AKA Ru grew up in Jeddah, Saudi Arabia then made her way to Detroit in 2011. She started Art Direction in the windy city of Chicago and landed in New York City after a hop skip and a jump.

Before her move into the agency world, she dabbled in fine arts, and design and volunteered as an art therapist. Her time in those fields and her natural tendency for observation helped shape her mindful creative approach.

When she’s not taking in information from online articles, YouTube videos, movies, podcasts, friends, and family, she’s crafting and spending time with her sassy cat Jamie /ᐠ。ꞈ。ᐟ\